Media Training Course

What Can You Expect From This Course?

Topics Covered:

Activities Included:

Activities Included:

Media Types: Understand Earned, Owned, and Paid Media.
Maximizing Media: Learn strategies to enhance each media type for your story.
Storytelling: Discover what makes a compelling story beyond the ordinary.
Interview Skills: Master the art of being interviewed.
Active Listening: Transform your communication skills with active listening techniques.
Staying on Message: Maintain your core message in interviews and written content.
Editing Techniques: Learn the basics of editing and what songwriters can teach us about concise messaging.
Conscious vs. Subconscious Impact: Discover which is more important to your audience.
Strategic Communications vs. Public Relations: Explore the differences and their implications.
News Reporting: Delve into good news, bad news, and fair vs. unfair reporting.
Values-Based Communication: Influence your team and audience by living and communicating your values.
Vetting Media Requests: Learn the golden rules for responding to reporters.
Media Terms: Clarify the meanings of terms like On the Record, Off the Record, On Background, Exclusive, and Embargo.

Activities Included:

Activities Included:

Activities Included:

Maximizing Media Strategies: Practical tips on leveraging Earned, Owned, and Paid Media.
Interview Techniques: Participate in mock interviews tailored to you.
Podcast Hosting: Learn how to conduct effective interviews if you host a podcast.
Writing and Editing Practice: Engage in writing prompts and basic editing exercises.
Practical Application of Active Listening: Exercises to improve listening skills.
Message Maintenance Practice: Learn and practice staying on message.
Image Projection Training: Learn what to wear, how to sit, and how to respond under pressure.
Opinion Writing: Learn how to write effective Op-Eds and Letters to the Editor.
Saying No: Practice techniques for declining media requests appropriately.
Values Communication: Exercises to integrate your values into all forms of communication.
Staged Interviews: Engage in staged interviews to build confidence and skills.